The United Kingdom’s cinema industry has been significant for over a hundred years. However, it was not until the 1940s that it really boomed. The UK has seen the production of some of the highest – grossing films such as the Harry Potter franchise.
Franchises such as James Bond gave the world its favourite intelligence office, 007. The UK Cinema Association is the body charged with the Kingdom’s cinematic interests. The association ensures that cinema goers have access to the latest and best movies whether homegrown or international.
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The Association’s Work
The association works with cinemas across the region to ensure that they have the films that are in demand. It performs the following duties:
Each cinema has the responsibility to acquire the films its audiences would be interested in seeing. Programming involves deciding which films will be shown in a cinema each week. The programmer may:
- Book films for one or more cinemas if they work for more than one
- Get into negotiations with film distributors about the rental terms for each film
Film programmers must be in touch with the needs of their audiences. The audience may reject films that they have no interest in seeing. However, they will book a film they want to see in droves. The UK Cinema Association ensures that cinemas have the films they need.(more…)