The United Kingdom’s cinema industry has been significant for over a hundred years. However, it was not until the 1940s that it really boomed. The UK has seen the production of some of the highest – grossing films such as the Harry Potter franchise.

Franchises such as James Bond gave the world its favourite intelligence office, 007.  The UK Cinema Association is the body charged with the Kingdom’s cinematic interests. The association ensures that cinema goers have access to the latest and best movies whether homegrown or international.

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The Association’s Work

The association works with cinemas across the region to ensure that they have the films that are in demand. It performs the following duties:

Film Programming

Each cinema has the responsibility to acquire the films its audiences would be interested in seeing. Programming involves deciding which films will be shown in a cinema each week. The programmer may:

• Book films for one or more cinemas if they work for more than one
• Get into negotiations with film distributors about the rental terms for each film

Film programmers must be in touch with the needs of their audiences. The audience may reject films that they have no interest in seeing. However, they will book a film they want to see in droves. The UK Cinema Association ensures that cinemas have the films they need.

For several decades, people suffering from Autism have been excluded from the majority of the societal outdoor activities. The settings are mostly unfavourable for disabled people and they end up feeling unwelcome and awkward. This is, unfortunately, common for cinemas as well.

Dimensions – A National Learning Disability and Autism Support Provider, has been working with cinemas worldwide to improve the arrangements and educate the staff members regarding this problem. Recently, they collaborated with the BFI Film Audience Network (FAN) and the UK Cinema Association to spread their initiative in the UK as well. The Funding for the same has been supported by The National Lottery.

These training and resources are provided free of cost so that maximum staff members participate in making cinemas more accessible. More and more cinemas are urged by the Association to join in by not just encouraging their staff, but also holding special screenings for disabled people and ensuring their comfort. Only when cinemas are more autism-friendly, families will get a chance to spend more time together, plan an outing without much doubt, and most importantly, people will get a reason to step out of the house and be more excited about the same.

There is a saying that “Hollywood is the home of greatest movies yet London theaters are the best place to watch them”. If you are visiting UK for the first time and you want to find the best cinema hall to watch your favorite and much awaited movie at, here are some theaters we would highly recommend.

Edible Cinema

If you are in London and you want to have that unique experience inside a movie theater, go for Edible Cinema. This theater serves not popcorn but gourmet snacks to their guests. The food and drink are provided to the audience in trays. Edible Cinema doesn’t have regular viewing timings and movie schedules are announced in advance. (more…)

Virtual Reality has been a real thing in the gaming world. Gaming consoles such as Sony’s PlayStation and HTC’s Vive are among the most popular avenues of virtual reality technology. However, news has recently spread like fire that cinemas in UK are commencing to have virtual reality as well.

Is it possible?

When moving picture was not introduced yet, the question of whether someone can shoot a moving picture was also met with uncertainties. Then we got moving pictures, colored films and 2D, 3D and IMAX and now we are looking forward to having Virtual Reality! With VR sales hitting more than 12 million in 2016, it seems like Hollywood is now making attempts to make movies computable with the Virtual Reality technology.

Virtual reality in cinema has so far been more virtual and unable to commence reality shows. The technology  every industry has its disruptive pressure, and virtual reality is supposed to commence in the movie industry, which has been around for decades. (more…)